Friday, March 30, 2012

Micro Moisture Serum !

Once upon a time when the world was simpler, buying a product was a simple event, almost bordering on the boring. If you  wanted to buy a soap, you looked in the stores for different brands and they all said that they were soaps. Or if you wanted to buy a pair of blades, you did not have to bother if they were Teflon coated or if they had an “active edge”. One assumed that the blade was just that- a blade.

With passage of time, science and its various wonderful inventions and discoveries made its way to the products you buy, and suddenly you had to put on your thinking hat more often while buying , say, a toothpaste, or a shaving cream, or a pair of shoes, which suddenly started giving you options of going in for one with a “transition bridge” or otherwise.

And then clever marketeers took over, and before you could say “what Ho!”, you are now suddenly faced with products which claimed to contain the most esoteric and desirable components one can wish for.

I was confronted with the complexity of making a simple trip to the neighborhood hyper market the other day, when I decided to look at the products on the shelves beyond the customary brand name or the manufacturer.

“Contains Micro Moisture Serum”-declared the bottle of Shampoo as it stared at me, urging me to try this, perhaps the latest panacea for my fast receding hairline. The text sounded technical enough to awaken the techie in me, and I decided to ignore the nagging question of “just what the hell is a micro moisture serum “ ? With a flourish, I picked up the shampoo and ceremoniously placed it in my shopping basket.

Feeling rather smug with my attainment of the micro moisture serum, I went on to the section selling toothpastes. I found one with “Denta X”. Another claimed it contained “Fluro Y”. And then there was “Active crystal W”, “Whitex Z”  and “Titanium T” .Now this is no longer that simple- I realized. I closed my eyes in silent meditation, and images of white haired, bespectacled and bearded  scientists started dancing around  ! I also saw professor calculus with his invention- he was the one who had seemingly invented Active Crystal W.I decided to settle for that one- the one with “Active Crystal W”.It promised that the revolutionary new crystals would effectively give me a new pair of bright shiny teeth. My eyes sparked at the prospect of Active Crystal W getting about its business of solving mankind’s problems with yellow teeth .

The washing powder then presented some of the most esoteric inventions hitherto unknown to mankind. There was "Stain busters", "grime busters", "Active Whitening Agents", "Passive Coloring Agents", "Xylo- X", "Formula White" and "Zeta Zones" as some of the marvelous inventions tucked away in the boxes and packets of washing powders. I was now extremely happy that the fruits of scientific research is indeed a pick away, and gratefully acknowledged the swirling images of beared professors in their explosive labs concocting up the goodies so that we mortals can live a life cleaner, whiter and  better !

I left the store wondering what the wonderful professor Calculus would come up with, next !

1 comment:

  1. Ha ha...we need to keep up with ultra, super, micro, nano science!!!